1. Introduction

‍Pocket Perfection ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, Pocket Perfection (the "Website"). This policy is intended to comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Please read this policy carefully. By using the Website, you consent to the data practices described in this policy.  

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2. Who We Are (Data Controller)

‍The data controllers responsible for your personal information are the co-founders of Pocket Perfection. For any privacy-related questions or requests, please contact our Privacy Officer at: info@pocketperfection.au

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3. Information We Collect

‍We collect information in the following ways:

• Information You Provide Directly:
  • Contact Information: If you contact us directly via email or a potential future contact form, we may collect your name, email address, and any information you provide in your message.
• Information Collected Automatically:
  • Log Data: When you access the Website, our servers automatically record information that your browser sends. This log data may include your Internet Protocol (IP) address, browser type and settings, device information, operating system, the date and time of your request, and referring URLs.
  • Usage Data: We may collect information about how you interact with our Website, such as the pages you visit, the links you click (including clicks on links to Third-Party Retailers), the time spent on pages, and other actions taken on the site.  
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies (like pixels or web beacons) to collect and track information about your usage and preferences. Please see Section 7 ("Cookies and Tracking Technologies") for more details.

4. How We Use Your Information (Purpose and Legal Basis)

‍We use the information we collect for various purposes, relying on the following legal bases (primarily under Australian law, but considering principles relevant to international users):

• To Operate and Maintain the Website: (Legal Basis: Legitimate Interests) - Using log data, usage data, and essential cookies to ensure the Website functions correctly, securely, and efficiently.
• To Improve the Website: (Legal Basis: Legitimate Interests) - Analyzing usage data (often aggregated or anonymized) via tools like Google Analytics to understand how users interact with the site, identify popular products/categories, and improve user experience and content curation.
• To Respond to Inquiries: (Legal Basis: Legitimate Interests / Consent, where applicable) - Using contact information you provide to respond to your questions or requests.
• For Security Purposes: (Legal Basis: Legitimate Interests) - Monitoring for fraudulent or malicious activity and protecting the integrity of the Website.
• For Affiliate Tracking: (Legal Basis: Legitimate Interests) - Using data related to clicks on affiliate links to track referrals to Third-Party Retailers for commission purposes. This data is typically anonymized or pseudonymized.
• To Comply with Legal Obligations: (Legal Basis: Legal Obligation) - Processing data where required by law.
• For Future Marketing (Conditional): (Legal Basis: Consent) - If we decide to offer newsletters or marketing emails in the future, we will only send these to you if you explicitly opt-in (consent), and you will always have the option to opt-out easily.

5. How We Share Your Information

‍We do not sell your personal information. We may share your information in the following limited circumstances:  

• Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as:
  • Website hosting providers.
  • Website analytics providers (e.g., Google Analytics).
  • Website platform or design software providers (if applicable).
• Affiliate Networks: We may share anonymized or pseudonymized data (e.g., click IDs) with affiliate networks to enable tracking of referrals made through affiliate links on our Website.
• Third-Party Retailers: When you click a link to a Third-Party Retailer's website, you leave Pocket Perfection. We do not share your personal information (like email or IP address collected by us) directly with these retailers through the linking process itself, other than potentially passing necessary technical/referral information (like anonymous click IDs for affiliate tracking). Your interactions on their sites are governed by their privacy policies.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).  

• Business Transfers: If Pocket Perfection is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction, subject to standard confidentiality agreements.  

6. Cookies and Tracking Technologies

‍We use cookies and similar technologies to enhance your experience, analyze site traffic, and potentially for affiliate tracking.  

• What are Cookies? Cookies are small text files stored on your device (computer, tablet, mobile) when you visit certain websites.  

• Types of Cookies We May Use:
  • Essential Cookies: Necessary for the basic functionality of the Website.
  • Performance/Analytics Cookies: Help us understand how visitors interact with the Website by collecting information anonymously (e.g., Google Analytics cookies).
  • Functionality Cookies: Allow the website to remember choices you make (if applicable in the future, e.g., preferences).
  • Tracking/Affiliate Cookies: Used to track clicks on affiliate links to Third-Party Retailers.
• Your Choices: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies if you prefer. However, disabling essential cookies may impact the functionality of the Website. We recommend using a cookie consent tool (if implemented) to manage your non-essential cookie preferences, particularly if you attract EU/UK visitors where explicit opt-in for non-essential cookies is required by GDPR/ePrivacy Directive.  

7. Data Security

‍We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or destruction. These may include measures like using SSL/TLS encryption for data transmission and secure hosting environments. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.  

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8. Data Retention

‍We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.  

• Usage/Analytics Data: Typically retained for a period necessary for analysis (e.g., 12-26 months).
• Contact Information: Retained as long as needed to resolve your inquiry and for a reasonable period afterward for record-keeping.

We periodically review our data retention practices.

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9. Your Privacy Rights (Australian Privacy Principles)

‍Under the Australian Privacy Act, you have certain rights regarding your personal information, including:  

• Right to Access: You can request access to the personal information we hold about you.   ‍
• Right to Correction: You can request that we correct any inaccurate or incomplete personal information.There may be circumstances under the Act where we are not required to grant access or correction.‍
• Making a Complaint: If you believe we have breached the APPs, you can make a complaint to our Privacy Officer at [email address removed]. We will investigate your complaint and respond to you in writing. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC).‍
• Note for International Users (e.g., EU/UK under GDPR): If GDPR applies to our processing of your data, you may have additional rights, such as the right to erasure, restriction of processing, data portability, and the right to object to processing based on legitimate interests. You can contact us to exercise any rights you may have under applicable laws.

10. International Data Transfers

‍Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. For example, using service providers like Google Analytics may involve transferring data to servers in the United States. We will take steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws. Where required, this may involve using mechanisms like Standard Contractual Clauses or relying on adequacy decisions.  

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11. Children's Privacy

‍The Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.  

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12. Changes to This Privacy Policy

‍We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.  

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13. Contact Us

‍If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Privacy Officer at: info@pocketperfection.au  

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